Qubit Customer Intelligence
Know who may leave, and why.
Analyse churn, changing spend, and loyalty across POS, CRM, commerce, and open banking. Find customers who are drifting away, understand what changed in the relationship, and identify retention and growth opportunities.
POS, loyalty, CRM, and commerce in one view
Broader spending context from open banking
Customer-level source lineage
Segments and next actions ready for teams
See what changed in the customer relationship.
Qubit resolves customer identity across approved sources, separates a real loss of value from a channel change, and gives the commercial team a governed audience it can review and act on.
Customer Intelligence, Growth
Customer data connected
POS
Loyalty
CRM
Merchant transactions
Spending context
Example customer group
Previously high-value customers
This segment’s value with your brand declined while its category spending remained active outside your channels.
What the evidence says
Spend with your brand
Lower than the customer’s usual pattern
Category activity
Still active outside your channels
Digital engagement
Recent and linked to the matched customer record
Recommended next step
Review a win-back audience
Send the governed segment, reason, and source trail to the retention team for approval.
Customer identity, value movement, and the next action.
Match the same customer across approved sources, measure the change, and give the right team a reviewable segment.
Cross-channel customer resolution
Bring customer activity from POS, loyalty, CRM, and commerce into one view that teams can analyse.
Value movement and churn signals
Separate a real loss of customer value from a change in channel, timing, or category behaviour before labelling someone as churned.
Open-banking spending context
Compare spending with your brand against wider category activity to understand whether a customer is truly leaving or changing channel or purchase pattern.
Segments and recommended action
Turn customer movement, value, frequency, and category behaviour into governed audiences and a specific action for growth, retention, or branch teams.
Customer value and opportunity
Combine frequency, value, category behaviour, and engagement to find the customers and opportunities worth a team’s attention.
Governed audience activation
Send an approved segment and its reason to the relevant growth or retention workflow without exposing the full customer record.
Retention, growth, and financial context in one customer view.
Move from disconnected transactions to a clear customer view, a defensible signal, and a specific commercial response.
Unified customer view
Resolve the same customer across POS, loyalty, CRM, ecommerce, campaigns, and branch interactions under one governed identity.
Retention and opportunity
Find customers whose relationship with you weakened while their category activity remained healthy, then prioritise the right response.
Open-banking spending context
Understand category spending outside your brand and distinguish customer loss from a channel or seasonal change.
Join the signals, resolve the customer, measure the change, route the action.
Bring customer data together, understand the change in behaviour, and give growth and retention teams clear segments they can use.
Connect customer sources
Bring POS, loyalty, CRM, commerce, and open banking into one customer view.
Resolve customer identity
Link customer and account records across channels while preserving every source reference.
Measure movement
Compare branch, channel, category, frequency, and value changes over time.
Target the response
Give the relevant branch, growth, or retention team the affected segment and recommended action.
Customer data stays under your organisation’s controls.
Qubit keeps access rules, read-only connections, and source lineage in place throughout analysis.
Governed source connections
Connect POS, loyalty, and open banking through the read scopes and permissions your organisation defines.
Read-only connections
Analyse source data without writing back to banking, POS, loyalty, or CRM records by default.
Data minimisation
Retrieve the fields and time range required for the analysis instead of exposing entire systems to a model.
Customer-level lineage
Keep the source, transformation, segment logic, and agent run behind every recommendation.
Explore more Qubit products.
Connections, identity, model controls, and audit are shared across the Qubit portfolio.
Start with one customer question.
Bring the customer systems and commercial question you care about. We will show how Qubit reveals churn risk and retention and growth opportunities.